Cults and Corporations: in our schools, and brainwashing our kids

Children, by their very nature, are stupid and easy to manipulate… which is why, over the years, we’ve seen corporations so aggressively pushing to increase their presence in our schools. It’s just good business. If you’re a company selling something like soda, it makes a lot more sense to target impressionable young kids with your advertising dollars than it does adults, who have likely already made up their minds as to which brand of brown, corn syrup-sweetened water they’ll be guzzling right up until the point when their flabby, carmel-colored hearts stop beating. You’d probably have to spend upwards of a thousand dollars to convince your average 50 year old Coke drinker to make the switch to Pepsi, whereas all you probably need to convince a 10 year old is a sexy ad or two delivered by way of the corporate-sponsored, in-school, current events television network Channel One. Not only does Channel One reach approximately 5 million American students a day, but it reaches them in an environment where they’re not able to walk away or turn the channel. They’re trapped. And, if you believe the research, it works extremely well for advertisers. According to the New York Times, “In 2006, the American Academy of Pediatrics reported that research indicated that children who watched Channel One remembered the commercials more than they remembered the news.”

So it really shouldn’t be any surprise that we have corporations tripping over themselves to get at our kids, offering pay struggling school districts for the right to on-bus advertising, or offering free “sponsored educational materials” to those schools that can no longer afford books. (Subway has a great series of brochures about healthy eating featuring a giant, talking submarine sandwich.) Every big company you can imagine is getting in on the action. According to Corporate Watch, Kellogg’s, McDonalds and Nabisco Mars candy all sponsor K-12 nutrition curricula in our schools. And, as you might expect, these materials slant the facts in order to promote corporate agendas. “McDonald’s,” says Corporate Watch, for example, “teaches about deforestation, without mentioning the ‘burger connection’ to rain forest destruction.” As for the impact, it’s hard to say at this point. One would suspect, however, that kids receiving their environmental education, for instance, from the likes of Dupont, Dow Chemical, Proctor and Gamble and the Polystyrene Council, might be less inclined as adults to protest these corporations and demand action on global warming.

And, here’s the best part. It looks as though America’s cults are getting in on the action as well. The following comes from Tampa Bay Times.

Screen shot 2014-09-08 at 9.13.03 PMOne Friday afternoon in December, leaders of a tax-funded elementary school called Life Force Arts and Technology Academy shepherded students into a Scientology church in Tampa’s Ybor Square.

The children were fed candy and pizza, given Scientology books and DVDs, and shown a performance of a play written by Scientology’s late founder, L. Ron Hubbard. Some posed for photos with Santa Claus in front of a silver Scientology cross.

It was, as Life Force leaders had promised, a Christmas party, the school’s first since a small Clearwater company called Art of Management had been hired to reorganize the school as it filed for bankruptcy.

Though company president Hanan Islam was also executive director of the World Literacy Crusade, a California organization that promotes Scientology study methods, she had reassured parents then that her group would “not push any religion” at the school.

But as Life Force parents stood in one of Scientology’s newest churches, dedicated last year by Scientology’s worldwide leader, David Miscavige, some felt their trust had been betrayed.

Some parents and former teachers at Life Force, which receives about $800,000 a year in public funding, say the Pinellas County charter school has become a Scientology recruiting post targeting children.

Opened to serve a low-income Clearwater neighborhood and advertising classes in computers and modern dance, Life Force had begun pushing Hubbard’s “study technology,” which critics call a Trojan horse Scientology uses to infiltrate public classrooms…

And lest you think it’s just charter school teachers in Florida who are being handed copies of L. Ron Hubbard’s Learning How to Learn (seen above) or instructed on how to integrate the Scientology-created phonics program, Smart Way, it’s not. In fact, inroads are being made here, in Michigan.

According to an MLive report a few days ago, the Flint City Council is considering an offer to distribute L. Ron Hubbard’s The Way to Happiness to all of their school-aged citizens. The booklet, we’re told, seeks to convey Hubbard’s moral code by way of 21 principles. These include; “Don’t Be Promiscuous,” “Be Temperate,” and “Do Not Murder.”

“I think it’s a good deal,” Police Chief James Tolbert said of the program, according to MLive. “From the information I’ve seen, apparently it works. I’m for anything that works.”

As long as we’re willing to try “anything that works,” how about we roll-back the tax breaks on the wealthy, hire back all of the experienced teachers that we let go over the past decade, and begin, once again, to take the education of the next generation seriously? I mean, that worked for a hell of a long time in America, didn’t it?

Posted in Education, Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 29 Comments

Never Forget

lubsept11

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Ypsi/Arbor Exit Interview: Christine Laughren

After nearly 25 years in Ypsi, the empowered little girl you see below will soon be breaking free. Please join me in wishing Christine Laughren safe travels as she embarks on the next chapter of her life, far away from the American midwest… Here’s her official exit interview.

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MARK: What first brought you to Ypsi? Did you come for college, or were you here before that?

CHRISTINE: My mom moved the family to Ypsilanti in the late ‘80s. We lived in what are now known as the Ridgewood Apartments on Carpenter Road. I learned to ride my bike without training wheels in that complex. [See photographic proof below.] And, I remember walking to Meijer for groceries on occasion. Apparently there was a fire in the complex while we lived there and a shooting not too long after we moved out. After nearly two years, we’d moved on to greener pastures near Ford Lake. That complex was my introduction to Ypsi, though.

MARK: So, you graduated from high school here?

CHRISTINE: Yes, I graduated from Lincoln Consolidated (“go Railsplitters”), and moved into the City soon after. I’ve been in Depot Town for more than a decade now… through my college years at Eastern Michigan University and beyond. In total, I’ve lived in Ypsi for a solid 25 years.

MARK: What brought your family to Ypsi?

CHRISTINE: My parents met in the Highland/Milford area. It was love at first sight at the local watering hole and they quickly married. However, after several years, and a couple kids, they decided to throw in the towel and part ways. Ypsilanti was closer to where my mom worked (as an engineer at the ol’ Ford plant on Ford Lake), so it made sense for her to move us out this way. My dad stayed in Highland.

no training wheelsMARK: Were you happy about the move?

CHRISTINE: I’ll admit I didn’t really appreciate Ypsilanti until after I graduated high school and left the Township. In Highland, I had tree forts, land, and gardens. We’d lived on a secluded lakefront property. In Ypsi, I had subdivisions and after-school activities that the introvert in me loathed. I dreaded returning to Ypsi after weekends and summers in Highland. It wasn’t until I moved to the City in 2002 that my Ypsi perspective completely changed.

MARK: If you had to sum it up in one phrase, what would it be? What was it that changed your opinion of Ypsi?

CHRISTINE: Exposure to creativity and innovation.

MARK: What do you mean by that?

CHRISTINE: The Ypsilanti community I’ve come to know since 2002 breeds and encourages artists and entrepreneurs, and it does so without taking itself too seriously. It was a refreshing discovery, like finally introducing yourself to your black sheep of a neighbor – the one with the unkempt yard that all the other neighbors talk about. Looking back, after that person becomes your best friend, you wonder why you waited so long.

MARK: How’s Ypsi changed since you first arrived here as a kid?

CHRISTINE: Well, some things never change, like the tie-dye tent at Heritage Festival or a cream filled Long John from Dom’s Bakery. But the corner of Ypsi I hail from grew in big ways during the housing development boom years of the ‘90s and the early aughts. We came to the area in one of the first waves, with the opening of the Ford Lake Heights development. Ford Lake Village followed a few years later. After that, new subdivisions would appear, seemingly overnight, and grow exponentially. Eventually, they’d merge into one mega-subdivision.

My mom and sister still live on that side of town and it seems like that part of Ypsilanti Township continues to grow with new housing developments. As long as there’s land to be had, it’ll continue to grow. Speaking of which, I’ve heard some rumors about a potential new business development near the Buffalo Wild Wings, but you can’t believe every rumor you hear.

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MARK: What’s the best Ypsi rumor you’ve ever heard?

CHRISTINE: Ha! I only share those at the Tap Room over bourbon and beers.

Here’s a story for your arsenal, though. In the early days of what we now know as Ypsilanti, town elders got into the habit of gathering regularly to enjoy a drink or two, or three, at the local watering hole. And, it would seem, these continual late nights did not go unnoticed by their wives. The town elders needed to come up with some sort of an excuse for their drunken revelry; thus the Ypsilanti Frog Killing Coalition (YFKC) was formed. You see, trenches built to connect the sawmill owned by Mark Norris with the Huron River created an island that had become overrun with frogs, which were considered to be a general nuisance to the Ypsilanti community. It was the brave men of the YFKC who took matters into their own hands and dutifully lowered the local frog population on a regular basis. Or, maybe they just continued to stay out late and have a few extra drinks at the bar. Nobody ever actually saw the YFKC in action, and you can’t find one bit of history about the organization, but that, my friend, is how Frog Island acquired its name. True story.

MARK: And where are you heading off to now?

CHRISTINE: West Africa! If all goes as planned, I’m jumping on a plane the first week of October to be spirited away to the hot and humid shores of Ghana’s Gold Coast. I’m joining the Peace Corps, as part of their agriculture program in Ghana. Although I’m a little older than the median Peace Corps Volunteer (PCV), I figure better late than never… It was time for a new career move with a change of scenery and perspective.

MARK: Do you know yet what you’ll be doing?

CHRISTINE: Among other things, I’ll help develop and improve agribusiness and agriculture production practices.

MARK: Is this something that you’ve been thinking about for a while now?

CHRISTINE: Not particularly. I’d like to say it was my childhood dream to join the Peace Corps and travel the world, but it wasn’t really on my radar until I came to an impasse in my career.

MARK: What was your childhood dream?

CHRISTINE: To be a landscape architect. I know it’s not every little girl’s hobby to dream up garden plots with dogwoods and daffodils, but that’s how I spent my time as a kid. I wanted to pursue a career where I could have an impact on, and work in, the natural world. The problem was I didn’t know what that meant for me, and, for some reason, those dreams kind of slipped away the closer I came to graduating from high school.

ChristineLGardening

MARK: So, what got you thinking about the Peace Corps, and revisiting this earlier vision you had for a career outside, working in nature?

CHRISTINE: It was a trip I took to Kenya last year that ignited a spark to pursue a new career path and experience more of the world. I love Ypsilanti as much as the next person, but I was beginning to get the feeling that, if I didn’t leave now, I never would. I’m looking forward to joining a new community, one that could really use my help. I’m looking forward to traveling more. I’m looking forward to a potential future career in conservation or environmental management. Really, though, the possibilities for my future are broad and unknown and that’s exciting for me.

MARK: How long will your assignment in Ghana be? And what kind of training do you get through the Peace Corps before shipping out?

CHRISTINE: The assignment is two years, three months. I ship out right away to begin approximately 10 weeks of training in Kukurantumi, a town in the eastern region of Ghana. During that time my fellow Peace Corps volunteers and I will go through intense language, culture, and technical training. We will also receive training on Peace Corps policies, medical care, and administration issues. About two weeks of this time we will be “out in the field,” engaged in a variety of planned activities in actual communities throughout Ghana. We will be assigned to a village and region within the country during the training process, and my two years of service kick off in December, 2014.

MARK: How does it typically work? Are you likely to be assigned to a team, or is it more likely that you’ll be the only Peace Corps person in your village?

CHRISTINE: You’re mostly out on your own. Transportation is limited, and Peace Corps Volunteers (PCV) are not allowed to drive themselves anywhere, ever. There may be another volunteer stationed relatively close to me, but it’s very likely that I will be the only American for miles.

MARK: I’ll admit that I don’t know very much about the political situation in Africa, but, from what little I know, Ghana seems like it’s probably one of the better places to be stationed. At least I’m not aware of much in the way of either sectarian violence or terrorism. And, to my knowledge, they don’t have any reported cases of Ebola… What have you learned about the country since finding out that you’d be spending the next few years of your life there?

CHRISTINE: You’re right about the stability factor. This will be the third reassignment for some of my fellow PCV, who will be shipping out with me in October. Kenya, Azerbaijan, and Ukraine assignments have all been canceled recently due to political instability. Liberia, Sierra Leone, and Guinea were evacuated at the end of July because of the Ebola outbreak. A lot of these Peace Corps countries have some level of instability, and you can’t really anticipate how large some of the political and health crises can become.

As with most countries in Africa, there have been some growing pains since European colonization ended, but Ghana has had several successful transfers of presidential power since the multi-party system was restored in 1992, and it would appear that things are relatively stable. I imagine corruption may be one potential roadblock or headache I may encounter as a PCV. Ghana loses about $4 billion every year as a result of corruption in the public sector.

IMG_6826MARK: I think, when we first met, you were writing for the Courier, right?

CHRISTINE: It’s possible. I was either a staff writer at the Ypsilanti Courier or editor at the Eastern Echo. I don’t think we’d launched the Ypsilanti Citizen yet. It’s all a blur. For a while I was working four jobs, or something ridiculous like that. I’m sure I interviewed you about the Shadow Art Fair, right? Or maybe we met at MoFo Karaoke at the Elbow Room, circa 2007, when Tassie and Damon would get crazy with the bubble and smoke machines, and I would serenade the crowd with Lee Ostler’s Back to Ypsilanti. Whenever it was, it seems like ages ago.

MARK: Speaking of the Ypsi Citizen, the local news site that you launched in late 2008, how’d it come about?

CHRISTINE: I was nearing graduation at EMU after an internship at the Ludington Daily News. It was the summer of 2007. I’d returned to the Eastern Echo as editor-in-chief. I knew, when I graduated that I wanted to stay in the industry, but I also knew I didn’t want to dive into the traditional newspaper world. Larger news organizations, like Heritage Media, were struggling to adapt to an increasingly digital environment. They were slow to adopt technology. They were slow to take advantage of new digital opportunities, if they did at all. Innovation was low and status quo was the norm, even though everyone knew the model wasn’t working anymore. It was frustrating, and I was beginning to doubt my future as a journalist.

Enter fellow Echo reporter, and friend, Dan DuChene. We were venting about the limitations we were facing, and how frustrating it was, when he mentioned that he had been kicking around the idea of launching his own online news source. We discussed multimedia opportunities, we talked about the mobile journalism model, and we determined that there was a real need for balanced and timely community news in the area.

It probably took me less than a day to process our discussion and realize this was exactly the type of project I needed to take on if I was going to stay in the industry. The connections the two of us had already established as reporters made Ypsilanti the perfect place to launch this new venture, and I knew we both had the passion for journalism, and for Ypsilanti, to do it right. As soon as I saw Dan again, I told him I wanted in. “Let’s start a business. Let’s partner. Let’s make this happen!”

Dan and I brought on an additional partner, Andrew Cipolla (another Echo alum), and the three of us spent a year in development mode; building the website, establishing the Ypsi Citizen brand, planning the editorial calendar, constructing the revenue model, formalizing the business entity, etc. We officially launched the website in November 2008 and it grew from there.

MARK: How close did you come to meeting those revenue projections?

CHRISTINE: We launched the Citizen just as the economic crisis was in full swing. We always turned a profit, but we really always had to rely on our other jobs to pay the bills. Of course we paid our staff writers first and we always looked to see if there were any investments we could make to improve the product. It was definitely a labor of love.

MARK: What did you learn from the experience?

CHRISTINE: I learned more about what my definitions of success and failure are. Some people would probably look at the short-lived Ypsilanti Citizen and call it a failure. However, the experiences I gained led to lifetime community connections. It led to a partnership with Pakmode Media and the creation of iSPY Magazine. And it ultimately led me to Visit Ypsilanti. The experience continues to influence the decisions I make today and I’d call that a stunning success.

MARK: When did you and Dan decide to pull the plug?

CHRISTINE: It was in 2010, at the Relay for Life. I had made the decision to move to Toledo to pursue a relationship. Dan had begun to pursue law school; he was ready to move on too. We walked around the path in Riverside Park and talked about how far the Citizen had come, and how far it could go. Ultimately, we determined that we both wanted to take our careers in new directions. Plus, we were also still fully vested partners in iSPY Magazine at that time. It was becoming hard to juggle the multiple jobs with low profit margins. Earlier, when I said I had four jobs, it was around that time.

MARK: And, these past few years, you’ve been at the Ypsilanti Convention and Visitors Bureau, working on the Visit Ypsi campaign. How’s that been?

CHRISTINE: It’s hard to leave after spending four years building the “Visit Ypsi” brand from the ground up. Deciding to leave the Bureau has been one of the most challenging career transitions I’ve ever faced. It feels a lot like I’m abandoning a child that the Ypsilanti community and I have raised and nurtured.

iSPY at beer festMARK: What are some of things you’ll remember from this last chapter in your professional career?

CHRISTINE: Closing down Cross Street and doing a Pure Michigan video shoot at the water tower. Creating an Ypsilanti visitor’s guide, after the area had gone without one for more than 20 years. Promoting the heck out of the area via our website, social media, and other digital and print platforms. There are way too many things to list. In short, we’ve accomplished a crap-ton. This community has helped me share the Ypsi love with the world in ways I never would have imagined, and I can’t begin to thank everyone enough for helping me make Visit Ypsi brand what it is today.

I’ve been going through withdrawals these past few weeks, as I been transitioning out of my job. I’m still even holding onto little projects here and there, like the Instagram Scavenger Hunt, and the installation of a Visit Ypsi promotion on an empty billboard in the Huron Street parking lot… I thought, after doing it for four years, that I’d like to divorce myself from all social media, but I find myself going to my personal Facebook page and posting stuff about Ypsi. I said I’d never take a food shot with my own Instagram account, but I just posted a photo of the Sidetrack Strawberry Shortcake the other day.

MARK: What do you think you’ll miss most about Ypsilanti once you’re in Africa?

CHRISTINE: Family and friends are at the top of my list without a doubt. However, food comes in a close second. (See the mention of the strawberry cheesecake above.) I believe I’ll be able to connect with family and friends while I’m in Ghana, but I’m mentally preparing myself for a land with no cheese, and that’s been tough. I may have to remove the Wurst Bar from my news feed so I don’t accidentally stumble across a photo of a delicious brat or one of their burger concoctions. Same thing goes for the Beezy’s soup of the day. Damn you Ypsi and your delicious food! Not that I ever really cooked at all to begin with, but lately I’m taking advantage of every opportunity I can to eat out at my favorite Ypsi haunts. I may gain 10 pounds before I leave, but I’ll probably lose it all not too long after I get to Ghana.

MARK: As I understand it, you’ve got plans to stay connected to Ypsi while you’re in Ghana through projects you’re trying to get launched with FLY Children’s Art Center and Growing Hope. What are you envisioning?

CHRISTINE: The Peace Corps has a set of 10 core expectations for it’s volunteers, and the last two play into a project I’ve dubbed “From Michigan to Ghana with Love.” The goal here is to share the people, culture, values, and traditions of the United States with my Ghanaian host community, and vice versa. Many PCV take on secondary projects in addition to their main assignments, and I’m attempting to utilize the relationships I’ve built here to make connections between Michigan and Ghana during my time away.

MARK: And I see online that you’re trying to raise $5,000. Assuming you can raise it, what would that be going toward?

CHRISTINE: I wasn’t sure what to set the amount at, but I figure it’s best to aim high. The funds raised will help launch these secondary project opportunities I’d like to pursue in Ghana. For instance, I’d like, if possible, to facilitate an after-school art program in my host community, which could be run in conjunction with FLY, here in Ypsi. We’ve met a few times to discuss specifics, and we’ve got some pretty good ideas as to how the kids could cooperate and learn from one another. Similarly, I’ve been talking with folks at Growing Hope about setting up a dialogue between our two communities. As we strive to improve food security in our corner of Ghana, I think it would be invaluable to have a knowledgeable organization like Growing Hope to consult with on things like community gardens, keyhole gardens, food entrepreneurship, and the like.

Anyone who’s interested is welcome to join me from 5:00 to 9:00 PM, on Friday, September 26, at the Corner Brewery, to discuss these various initiatives, and, if they like, contribute to “From Michigan to Ghana with Love”. All funds raised will be tracked on my website and administered through the organization’s secretary/treasurer (my mother). (I wasn to be completely transparent about how the funds are spent, etc.) And donors will be kept abreast of the campaign through a newsletter. If people would like to come, they can RSVP here. And, I just started up a Go Fund Me page, so people can donate onlineas well.

MARK: Any parting thought for the people of Ypsilanti?

CHRISTINE: Indeed. I would say keep up the good work. It’s been a privilege to be a part of this community. The continued innovation stemming from the area is inspiring. I hope to take what I’ve learned here in Ypsi and apply it to new experiences in Ghana. It will be exciting to return after 2+ years and see how the area has grown and changed. I know the world will continue to see amazing developments coming out of Ypsilanti.

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If you’d like to find out more about why it is that people leave this place we call home, check our our Ypsi/Arbor Exit Interview archive.

Posted in Special Projects, Uncategorized, Ypsilanti | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 8 Comments

How to have more satisfying sex without actually reading the articles promising to show you how

I woke up this morning with an idea for a new series on this site. I’m going to start aggregating articles on how to have better sex from magazines like Cosmo, and online sources like Alternet, and seeing if I can figure out the main lessons they’re trying to convey based solely on an analysis of the accompanying photos, without even looking at the text. Here’s my first attempt…

Apparently orgasms are more satisfying when you share fruit.

Screen shot 2014-09-06 at 8.29.19 AM

So, if you’re suffering from lackluster orgasms, be sure to check back often.

Oh, and, here, for those of you who have been banned from Facebook, are the first comments left by my “friends” in response to this new initiative of mine. I think they’re pretty awesome.

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Posted in sex, Special Projects | Tagged , , , , , , , , , | 13 Comments

Dangerous Nipples: If you enter your local Kroger without a shirt, you’ll be asked to leave. A semi-automatic rifle, however, is just fine.

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The organization Moms Demand Action for Gun Sense, having successfully led a campaign to get Target to change their policy on open carry, is now turning their attention toward the nation’s largest supermarket chain, Kroger. Their new campaign, called Groceries Not Guns, is launching with a series of ads, like the one above, which I think is brilliant. The ads, which feature images of open carry advocates standing alongside people who, unlike them, actually would be asked to leave their local Kroger store, is scheduled to run nationwide in USA Today. More interestingly, though, Moms Demand Action also has plans to saturate the Cincinnati market, where Kroger has its headquarters.

I guess we’ll have to wait and see how it plays out, but my sense is that the campaign will be successful. It’s one thing to run ads in liberal cities, saying that Kroger is bad, and encouraging people to shop instead at stores that ask armed people to leave, like Costco, Target, Giant and Whole Foods. It’s another, however, to go right into the community where said company is headquartered, and put up billboards that you know will lead to questions around the kitchen tables of Kroger executives.

“Dad, why is it that I can’t bring a skateboard into your stores, but I can bring in an Uzi?”

[This post is dedicated to Derek Flemming, the 43 year old father of two who was murdered in Howell yesterday, after an apparent road rage incident. Flemming and his wife were headed to pick up their two children, ages 6 and 7, from their first day at school, when they became involved in a rapidly escalating exchange with a pickup truck driven by Martin Edward Zale, a retired police officer. After being cut off several times by Zale, Flemming got out of his vehicle, and approached the pickup, which had stopped in front of him. Witnesses say he asked, “What’s your problem?”, at which point Zale pointed a handgun through the window of his car and shot the unarmed Flemming in the face.]

Posted in Marketing, Other, Uncategorized | Tagged , , , , , , , , , , | 15 Comments

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