Dangerous Nipples: If you enter your local Kroger without a shirt, you’ll be asked to leave. A semi-automatic rifle, however, is just fine.


The organization Moms Demand Action for Gun Sense, having successfully led a campaign to get Target to change their policy on open carry, is now turning their attention toward the nation’s largest supermarket chain, Kroger. Their new campaign, called Groceries Not Guns, is launching with a series of ads, like the one above, which I think is brilliant. The ads, which feature images of open carry advocates standing alongside people who, unlike them, actually would be asked to leave their local Kroger store, is scheduled to run nationwide in USA Today. More interestingly, though, Moms Demand Action also has plans to saturate the Cincinnati market, where Kroger has its headquarters.

I guess we’ll have to wait and see how it plays out, but my sense is that the campaign will be successful. It’s one thing to run ads in liberal cities, saying that Kroger is bad, and encouraging people to shop instead at stores that ask armed people to leave, like Costco, Target, Giant and Whole Foods. It’s another, however, to go right into the community where said company is headquartered, and put up billboards that you know will lead to questions around the kitchen tables of Kroger executives.

“Dad, why is it that I can’t bring a skateboard into your stores, but I can bring in an Uzi?”

[This post is dedicated to Derek Flemming, the 43 year old father of two who was murdered in Howell yesterday, after an apparent road rage incident. Flemming and his wife were headed to pick up their two children, ages 6 and 7, from their first day at school, when they became involved in a rapidly escalating exchange with a pickup truck driven by Martin Edward Zale, a retired police officer. After being cut off several times by Zale, Flemming got out of his vehicle, and approached the pickup, which had stopped in front of him. Witnesses say he asked, “What’s your problem?”, at which point Zale pointed a handgun through the window of his car and shot the unarmed Flemming in the face.]

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  1. Buck Shot
    Posted September 4, 2014 at 10:20 pm | Permalink

    They overplayed it. No one wants the hefty guy’s chest hair on their oranges.

    Would you rather eat the fruit he’d handled or hers?

    Which of them would you rather have make you a sandwich? That you’d eat.

    She wins.

    Interesting concept. Terrible execution.

    This makes guns look sexy and lack of guns … kinda perverse.

  2. Dan
    Posted September 4, 2014 at 10:53 pm | Permalink

    Mark, I get the feeling that you’re about to shut this place down. I wouldn’t blame you.

  3. John Galt
    Posted September 5, 2014 at 5:40 am | Permalink

    If someone approaches your car, armed or unarmed, you have not only the right, but the responsibility to shoot.

  4. anonymous
    Posted September 5, 2014 at 7:25 am | Permalink

    I disagree, Buck. If they’d use a more handsome man, it would have confused the issue. The point is, they draw the line at nipples, and not at deadly force. It’s a powerful message. As a company they feel as though a man’s nipples could do more damage than an AK47 with a 30 round magazine.

  5. idea man
    Posted September 5, 2014 at 8:50 am | Permalink

    I wonder if there might be a business in renting body armor outside of Krogers stores.

  6. Eel
    Posted September 5, 2014 at 9:10 am | Permalink

    Better yet, you could rent weapons outside. We won’t be truly safe until everyone is armed.

  7. K2
    Posted September 5, 2014 at 12:30 pm | Permalink

    I’ve never seen a Kroger with that many pineapples.

  8. Meta
    Posted September 5, 2014 at 1:52 pm | Permalink

    The Howell story is on the front page of Raw Story today.

    Amy Flemming said Zale was “screaming down a side street” in his pickup, and she and her husband believed he would crash into their Ford Escape as he tailgated their SUV.

    She said the pickup cut them off turning onto another road, and Derek Flemming moved into the right lane to allow him to pass.

    Zale then pulled in front of their SUV and slammed on the brakes, Amy Flemming told police.

    Her husband intended to confront Zale about his driving when they stopped, she said.

    The couple’s daughter turned 6 years old Thursday, and they also have a 7-year-old son.

    The children “are asking where their father is,” the family’s attorney said.

    Read more:

  9. Maria Huffman
    Posted September 5, 2014 at 2:16 pm | Permalink

    If people wanted to effect change in Michigan, it’d be more helpful to run the campaign in Michigan. I just don’t think the Cincinnati area is going to be sympathetic to this line of argument, myself.

  10. Posted September 8, 2014 at 7:13 am | Permalink

    What if I wear a t-shirt made out of a bunch of hand guns?

  11. Robert
    Posted September 9, 2014 at 3:20 pm | Permalink

    I’m glad we’re focused on imaginary problems now. It must mean that we’ve solved all the real ones.

  12. EOS
    Posted September 9, 2014 at 10:23 pm | Permalink

    So Kroger can discriminate against the shirtless, and Panera can discriminate against law abiding citizens exercising their right to carry, how come the bakeries are forced to make wedding cakes for homosexuals? Why doesn’t public accommodation apply equally to all?

  13. King
    Posted September 10, 2014 at 9:27 am | Permalink

    “Tim Jones had said he didn’t believe in the public schools.”


  14. Meta
    Posted September 19, 2014 at 11:25 am | Permalink

    Apparently you can shop with a gun at Kroger, but you can’t stand outside their store and peacefully protest that fact.

    “Moms Demand Action Chapter Kicked Out of Michigan Kroger Parking Lot”


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