Yet another late night of Vonnegut-induced introspection

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Kurt Vonnegut is one of my favorite people, and I’m happy for him that he got to experience the feeling of immense relief that comes with fulfilling one’s perceived destiny on this round, wet and crowed planet that we’re all, sooner or later, going to die on. It would be nice if everyone could experience that feeling of bursting up through the dirt like a flower in early spring, unfolding toward the sun. I suspect, however, that most people will never know what that feels like. And, sadder still, I suspect that I’m one of those people. For as long as I can remember, I’ve had this nagging feeling that I’m supposed to be doing something, a vague notion that, like a salmon swimming upstream to spawn, I’ve got some kind of job that I’m meant to fulfill on earth. Unlike Vonnegut, though, I don’t have the slightest clue as to what that might be. I occasionally get a feeling that I might be on the right track, but, invariably, the trail grows cold, and I’m back to just stumbling blindly through life, trying desperately not to die in some stupid way before I figure out what I’m supposed to be doing during my short time here.

I could go on an on about this, but, instead, I’m going to just lay here and listen to Kurt Vonnegut read Slaughterhouse Five… Maybe something will come to me.

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Art, Food, Sex and Trauma: Mark Maynard shoots the shit with the most important artists to ever draw breath on the planet earth… Episode 3: Peter Sickman-Garner

Today we’re joined by Peter Sickman-Garner, the cartoonist behind the beloved series Hey, Mister. Pete’s new book, the 192-page graphic novel Come Hell or Highwater Pants, will be be released by Top Shelf this Saturday at the Toronto Comic Art Festival.

PeteSKHead

MARK: When did you first start drawing? And, what, if you can recall, was the first thing that you ever felt confident enough about to share with others?

PETE: My childhood is kind of a fog. I have no idea what the first thing was that I shared with others, but I do remember making a paperweight in art class, in elementary school. It was supposed to be a Mother’s Day present. I’d made a little statue of my mom as a crazy green monster with snake hair and bug eyes… and her tongue sticking out… and it said “MOM” across the bottom. That was a big hit. I think the thing I take away from childhood is that my parents laughed at all of my jokes, many of which were certainly deeply unfunny. But, of course, I didn’t know that at the time.

MARK: What were your parents like?

PETE: Oh, they’re pretty great. We’re all pretty close. Dad lives around the corner from me, and mom lives in Cambridge, Massachusetts. Like with all my childhood memories, my recollections are all inaccurate because they’re filtered through the last 30 years, so it might be better to just recall facts… They let me stay up and watch Saturday Night Live in 1975 and explained all the jokes that I didn’t get. I remember nights in the kitchen baking bread with my mom and listening to Bob Dylan, and she seemed to love watching Bugs Bunny with me. My dad always coached my baseball teams and taught me how to play tennis (and I was such a little whiner that it must’ve required a lot of patience). They were, and still are, very liberal politically, but didn’t really have much interest in all the partying that went along with being on the left wing back then. My dad, in particular, never suffered fools gladly, but he’s more good-natured about it now than he used to be. I had a million rules when I was very little. Those eventually got pared down to “don’t do anything stupid” by the time I got to high school. I followed that rule to the letter.

They split up after I graduated college. It was an absolute shock, but, really, much easier to manage in my self-medicated 20s than when I was 12, when it probably would’ve seemed like Bedford Falls had suddenly turned into Pottersville overnight.

deeplyunfunnyMARK: Other than laughing at all of your unfunny jokes, were they supportive of your artistic endeavors?

PETE: They really were, but it was in a very oblique, ‘70s kind of way. Channeling your kid into this or that was way uncool. If there were tiger moms back then, they stayed in the shadows. I certainly showed a fair amount of interest in art, but not much was done about it. When my kids get into something, we figure out lessons and summer camps, etc. It might’ve been good if they’d said, “Hey, dumbass. If you like art, why don’t you take art classes at the public school that our property taxes are already paying for?” But, they never did. They did, however, buy me a drafting table. I do regret missing so many opportunities to just learn how to use the tools, though. I certainly don’t regret not going to art school – that sounds like a uniquely horrible experience, but maybe I’ve just read too much Dan Clowes. I’d just like to not have to figure out everything from scratch. A bit more of a formal foundation would’ve made me a better artist, I think.

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MARK: This is completely unrelated to you or your work, but I’ve been asked to speak at an event in a few days, and I don’t have anything interesting to say. According to the event organizer, I’m supposed to talk about “lies.” Do you have a good story about either a lie that was told to you, or a lie that you yourself told, that I could pass off as my own? (I’ve determined that the best way to talk about lies is by way of plagiarism.)

PETE: When I was about 11 or 12, I was walking up my street to the local park where we all hung out. On the way, I passed about 5 or 6 grocery bags on the curb, and they were full of magazines. Of course I checked them out, and it was all vintage porn. I ran to the park and told my friends. A couple of the guys were older, and they immediately figured that the logical thing to do was start a for-profit lending library for the neighborhood kids. Predictably, it got busted within a couple hours, and I went home waiting for the phone to ring and my parents to come upstairs. I sat in my room rehearsing every possible story I could think of to excuse myself from blame. I waited one day, then another, then another. It was both excruciating and sort of fun to come up with all those crazy lies. And, it was all for naught. Retribution never came. I learned that if you’re committing a victimless crime, and you can get away with it, go for it!

MARK: Do you remember some of the better scenarios you’d worked out to explain your involvement in this neighborhood porn ring?

highwaterpantsPETE: Well, since I’m a coward, almost all of them hinged on me being coerced into participating by the bigger, older kids, which would’ve been pretty easy given their reputations in the neighborhood and my general pipsqueakiness. But, I was the one who found the comics in the first place, and, as much as I could’ve explained away my eventual non-role in the hijinks, I had to figure out an excuse for that, but I honestly don’t remember what I came up with. If I’d have been smart, I’d have called into question the behavior of the doofus who put a bunch of smut out on the curb. Of course, if we’d had Ebay back then, there was probably some money to be made.

MARK: You could have said that the neighborhood bullies stopped you on your way to the police station, where you intended to drop off the magazines in question, ensuring that they not fall into the hands of the young and vulnerable. Or maybe you could have said that you were taking them to a respected church leader to have them burned.

PETE: My parents would have preferred I read porn than consort with church leaders.

MARK: Do you remember having the “this is where babies come from” talk with your parents?

PETE: I don’t. I actually don’t think it ever happened. Here’s what they did instead. My dad had a study in our house, and one wall was all books. They were in these nice, built-in shelves. At the bottom of one shelf was a little section of my books which consisted entirely of Peanuts and Doonesbury collections, Hardy Boys, and books with titles like Baseball’s Greatest Moments and The Pittsburgh Steelers: A History. Then, one day, some other books showed up in my section. Books like The Joy of Sex and The Hite Report. I have no idea what parental strategy session prompted that decision, but, in retrospect, it’s hilarious. (Sorry, mom and dad!)

MARK: Would I be right to assume that you were a passionate fan of comic books as a kid? If so, was there one in particular that really resonated with you?

PETE: I really never read comic books. When I was pretty small, my parents used to meet their friends at a bar on Friday nights. I only remember joining them once, though there were probably other times. I’m sure I was bored every time, but this one night my dad gave me a quarter and let me go to the newsstand across the street to buy a comic. I went and had no idea what to buy. I came back with an Archie comic, and it made enough of an impression on me because I still remember how horrible it was. Like, I was given a chance to turn a tedious night of listening to grown ups talk into something interesting, and… I blew it. I read it over and over, trying to make it good, and escape the boredom, and it just sucked. I did read comic strips obsessively, though. I started with Peanuts. Then I moved on to Bloom County (my mom made me a kick ass Opus costume for Halloween when I was in high school), Calvin and Hobbes, Far Side, New Yorker cartoons, and Doonesbury, from which I gained a better than average understanding of American history from Viet Nam through Reagan. And, watching Bugs Bunny was key. All of my comic/animation influences were humor based and not genre fiction.

archiePSG

MARK: What was your childhood like?

PETE: Grew up in a college town (State College, Pennsylvania), played and watched sports almost to the exclusion of everything else, happy family (mom, dad, sister, pets). The ’70s were an amazing decade to be a Pittsburgh fan unless you liked hockey. Beyond those facts, all my thoughts about childhood are overly influenced by who I am now. I really have no idea who I was.

MARK: If you could somehow get a message back to your younger self, what would it be?

PETE: Really, really, really don’t care what other people think about you.

MARK: Did you have a hard time fitting in as a kid?

Pix for Mark M 3PETE: Sometimes. I never really had a lot of close friends when I was little, but I’m not sure I minded. I know I desperately wanted to be popular and did what I could (without getting in trouble – I never got in trouble) to emulate them. But, I wasn’t very social. All I wanted to do was play sports. I’d go to the park and the guys would all be sitting around and I’d badger them into playing some game, any game. I’m sure I was annoying. When the baseball game ended, I’d try to get them to play basketball, and so on. I didn’t really care who I was with as long as we were playing something. I was like one of those slow-witted dogs who will keep chasing the ball until he dies of heat stroke.

By the time I got to high school, I finally gave up my hopeless attempts to be popular and found a great group of friends who I’m still in touch with. It seems weird to say my high school years were the best of my youth, but they were. All that said, being a grown-up totally kicks ass over being a kid. Tom Waits was wrong.

heymister5MARK: How did Hey, Mister come about?

PETE: I was working at the bookstore and heard from one of the servers in the adjoining coffee shop that the University of Wisconsin Daily Cardinal was looking for someone to do a daily strip, and it didn’t have to be a student. So, I drew up a week’s work, took it to the editor, and got the “job.” (It didn’t pay.) I called it Hey, Mister because I always loved that phrase after I read it in a panel in the Zippy the Pinhead book Are We Having Fun Yet? where Zippy shrinks himself down and then stands outside a liquor store soliciting patrons to buy him beer. I think whenever you use that salutation, you put the person hearing it a bit on guard. It just has a ring of desperation.

I invented the characters to serve as mouthpieces, to make fun of whatever I wanted to make fun of at the time… most likely sketching them out during tedious shifts working the register when no one was in the store.

After I did the strip every day for three semesters, I’d had enough. (How did Charles Schultz do 50 YEARS?!) I put together all the strips into a book and made copies at Kinko’s, and sold it at Pic a Book. To my great astonishment, they sold, so I made more. Then I pitched it to Capital City Distribution in Madison (back when there was more than just one comics distributor). They put it in their previews catalogs, and, again, to my shock, they came back with an order for 700, or something like that. I stayed up all night copying and stapling with my wife Carol, and carted them to their warehouse in whatever moving boxes I could find in the apartment. They told me I was supposed to have shipped different amounts to each of their distribution locations around the country, but they were nice and did it for me. Then they solicited the five issues of the minicomic I did.

I don’t think something like that could happen today. The distribution system is much more tightly controlled and risk averse. Someone was willing to take a chance on Hey, Mister. My books got out to hundreds of readers at dozens of stores around the country and eventually fell into the hands of the Top Shelf guys.

JesusMiniComicCoverMARK: Do you remember the worst meal that you’ve ever eaten? Can you tell us about it?

PETE: There are two. Once, when I came home from school, my mom made what sounded like a joke about what we were having for dinner. I responded with something like, “Well, it’s not like we’re having liver.” And we were having liver, which, in all my years before and after, we’d never had. I still wonder what they were thinking.

The other time was a Christmas Eve. Every year, we always had what we called “Hot Pot,” which was just fondue. We had a pot of boiling oil in a cooker in the middle of the table and trays full of meat and veggies that we’d cook in our little baskets and then eat with a bunch of really good sauces. (My parents are fantastic cooks.) Then, one Christmas Eve, all excited about Hot Pot, I came to the table and found a trout on my plate. Not a filet. A whole fish, head to tail. I’m sure it was amazing, but c’mon, mom and dad!

MARK: What makes an idea comic-worthy?

PETE: I think Potter Stewart’s definition of obscenity fits here. “I know it when I see it.” Which is to say, as I’m scribbling in my journal, or just thinking about story ideas, I have a good gut feeling about what will work to flesh out into a story and what won’t. There are always those times where you get an idea that you’re sure is amazing and, when you wake up the next morning, you realize you were deluding yourself. But, over the years, I’ve gotten better and better at only pursuing ideas that I think can work. Or, that I think work. The reader might have a different opinion.

MARK: Assuming that, on occasion, you have great ideas that just don’t fit the narrative voice of Hey, Mister, what do you do with them?

PSGrecentPETE: I have mountains of old journals and yellow legal pads and random scribbles and bits of stories or jokes. I slog through them every once and a while. I’m probably getting close to the point where I’ll start drawing more non-Hey, Mister ideas. I have one in the works about what would happen if I bought my dog a jet pack. (hint: It’s sad.)

MARK: Did you ever publish something and regret it later?

PETE: Regret is probably too strong a word. I’ve got old stories that make me cringe a little when I read them, so I just don’t. The biggest hurdle to get over when you first start writing or drawing is drowning out that part of your brain that is telling you that you’re terrible. Because, really, when you’re first starting out at something like comics, you are terrible. The first time you put pen to paper, you know you’re doing something that you’d like to get better at. But, you have to feel like you’re at least good enough to spend hours and hours on a story and have it be worth it. That probably explains why humor comics have always been my focus. Even if I couldn’t really draw very well, or tell a long form narrative, those deficiencies didn’t keep me from making something that would get a laugh. And, a good laugh is such a deep and spontaneous response, it’s very gratifying when you get it.

MARK: Do I understand correctly that you once did cover art for my friend Jeff’s zine Temp Slave? How’d that come to pass?

PETE: That’s another good question that I’m not 100% sure about. I think we must’ve met at Pic-a-Book, the Madison newsstand that sold Temp Slave and my comics. Or we met when he came into the bookstore I worked at, Canterbury Booksellers, to see if we’d sell his zine. I didn’t know anyone in comics or zine publishing then, and it wouldn’t have been out of the question for me to ask if I could draw the cover of his next issue. I ended up doing the cover for issue 9. Then, after I moved to Arkansas, I got a job at a publisher. Jeff and I had stayed in touch, and, when he needed someone to layout his book, and do spot illustrations and the cover design, I was able to help out (thanks to the actual book design experts at the University of Arkansas Press, Gail Carter and Liz Lester).

tempslave9MARK: As the subject of religion has come up a few times, I’m curious as to your thoughts on the 700 Club?

PETE: Is that the one with Pat Robertson? I should know that because I spent enough time watching televangelists as a kid. I think Jimmy Swaggert was my favorite. I’ve always wondered if my parents worried every time they heard that stuff coming from the TV room. It was all morbid curiosity and nothing else. But, given the religious vacuum I was raised in, seeing those people talking their crazy talk, stomping back and forth on stage, getting all worked up… that’s entertainment! When we moved to Arkansas there was a preacher on every other channel and, with the exception of Jack and Rexella Van Impe, I lost interest.

MARK: And, as I understand it, you have the distinction of being the first person to be published by Top Shelf, in 1997… Were they friends of yours?

PETE: I met them at the Small Press Expo in Bethesda (which remains my favorite show to attend) and they were just throwing around the idea of creating a press that published collected works of artists who were doing self-published minis. I’d previously sent a story to Brett Warnock for consideration in the anthology that he’d been putting out at the time, which was called Top Shelf. So, after I met them, they agreed to collect my minis in a trade paperback. It’s old and raw and hard to read in some places because I was drawing different stories on different sized sheets of paper and not everything translated well to the 5.5″ x 8.5″ format. But, it’s a pretty good snapshot of my obnoxious late-20s.

afterschool_lgI got the mistaken impression that they were planning to put out all my books. Not just collections of self-published work but all my new single issues as well. So, I called and said “I’ll have a new book done in a couple months,” and they said “okay,” because I think they were too nice to let me down. So, they started publishing single issues of Hey, Mister and collected them whenever they had enough pages to do a trade paperback.

MARK: What’s your process like?

PETE: It changes with everything I write. But I always spend a lot of time on the writing. I have so little connection to other writers and cartoonists that I don’t know what to compare it to but I think it resembles writing an ensemble comedy. I start by plotting the action until it is fully formed, beginning to end, but the details are still very loose. Once I’ve figured out what plot points I have to hit, I start storyboarding and sketching in dialogue. The dialogue gets refined and, I hope, funnier, with every iteration, and I keep improvising right up until I do final penciling and final inking. You just never know when a good joke or bit is going to hit you, so I try to not commit until the very end.

MARK: I’m not sure why, but I like to ask people about their work spaces. Do you have a place in your home where you do your drawing? Can you send a photo?

PETE: I can send photos, but it’ll either be my dining room table, kitchen counter or my lap. I used to have a dedicated drawing table and space in the house, but it’s a hulking piece of furniture and takes up too much space now that I no longer sit and draw for hours.

MARK: Yes, please send photos of your lap.

petelapPETE: Done!

MARK: You have a new book coming out. I’ve yet to read it. I hear, however, Satan figures prominently…

PETE: The idea that Satan was a friend of my characters predates almost all of Hey, Mister. So, when I decided to bring him back, he was coming to a world with it’s own internal logic. Then, there was my obsession with Jesus. How do I work him in? Let’s see if I can do a 30-second pitch. Oh, hell, Top Shelf’s very, very talented Leigh Walton has done it for me (really, as a former copywriter, I will say I couldn’t do my own book better): “Meet Satan. After eons of ruling the underworld, he’s sad as Hell and can’t take it anymore. So why not skip town and check out “the air up there”? He can shack up with old pals Mister, Young Tim, and Aunt Mary — but we all know slacker roommates can lead to friction in the long term… Meanwhile, Jesus Christ is wrestling with his own midlife crisis, not to mention the world’s biggest daddy issues. With Satan’s time on earth running out, and Hell breaking loose in his absence, it’s time for a road trip down below! Can our heroes save a sinner’s soul without pissing off the Powers That Be?”

Basically I had the idea for Satan to be “the guest who wouldn’t leave” but that’s not really a story, and I really wanted to write something that read like a caper. So, I invented the idea that Satan was planning to stay on earth, but to do that he had to steal his soul back from God. And, he enlists a somewhat hapless Jesus to help him, which works nicely since redeeming Satan would be the ultimate act for the Holy Redeemer. That’s the elevator pitch.

MARK: Any advice to young people trying to get started in the world of comics today?

PETE: Don’t ever calculate your hourly wage.

Read a lot and learn how to tell a story. And, learn how to be a really good renderer. Do what Charles Schultz did and keep a journal where you just draw page after of page of sets of the same object (3 ball gloves, 3 shovels, etc). Autobiographies aren’t interesting unless they have the same narrative force as good fiction. You can’t just relate the events of your life or describe how you feel and expect anyone to care. Also, learn how to do basic web-programming. And if you can figure out how to make money with comics on the internet, you’ll have a army of comics dinosaurs paying you for advice.

JesusTherapist

[note: In addition to the new graphic novel on Top Shelf, Pete also has a new self-published book coming out with two new Jesus stories and a screen printed cover from our friends at VG Kids. I’m told they’ll be for sale at Vault of Midnight next week. Just look for the minicomic with “Pissed Christ” on the cover.]

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Werner Herzog… eating shoes, fearing chickens, and exploring the desolation of mankind with hypnotised actors

It’s not at all how I intended to spend this evening, but, thanks to stumbling on an epic Metafilter post about Werner Herzog, I’m now jumping around between the 43 of his films which can be found streaming online. At the moment, I’m knee deep in Herz aus Glas (Heart of Glass), Herzog’s 1976 film about a small community of 18th-century Bavarian glassblowers that descends into madness when their master glassblower dies, taking the secret of how to make the red ruby glass for which they’re famous with him to his grave. It is “a vision of man’s future as desolation,” said Roger Ebert… a film about “the rise and collapse of the industrial revolution, the despair of communities depending on manufacture, (and) the aimlessness of men and women without a sense of purpose.” It’s dark stuff, made all the more unsettling by the fact that almost all of the actors were given their lines and filmed while under hypnosis. It’s certainly slow by today’s standards, but it’s absolutely brilliant.

And, here, because I rarely have an opportunity to share my considerable wealth of Werner Herzog knowledge, are my seven favorite facts about the German director… 1. He was once shot while giving an interview, and responded by saying, “It was not a significant bullet. I am not afraid.” 2. While not afraid of bullets, he is deathly afraid of chickens. 3. He once rescued Joaquin Phoenix from a burning car. 4. It took him 35 years to discover that his friend John Waters was gay. 5. He once cooked and ate his own shoe after losing a bet loosing a bet with Erroll Morris. 6. He once plotted the murder of his friend Klaus Kinski. 7. He’s got the most lovely voice in the world. If you don’t believe me, visit the Werner Herzog soundboard, where you can hear him repeatedly utter signature phrases like; “there is no harmony in the universe,” “fornication and asphyxiation,” “just rotting away,” “mysery that is all around us,” and “the enormity of their stupidity.”

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Wreak havoc in Annarbour. Vote more buses.

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You know I’m joking, right? As we’ve discussed in the past, the plan to expand AAATA service is good for everyone in the region. I’m just still a little miffed at the suggestion, made by the anti-tax folks, that buses only serve to bring undesirables into Ann Arbor from Ypsilanti. Whatever your motivation, whether it be to increase transportation options for the elderly in Ypsi township, make it easier for the people making your sandwiches at Zingerman’s to get to work in the morning, or facilitate the transfer of hoodlums across the Ann Arbor border, please join me in voting yes today, and increasing local bus service by 44%.

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Art, Food, Sex and Trauma: Mark Maynard shoots the shit with the most important artists of our day… Episode 2: Rebekah Modrak

In December, I posted something about a brilliant piece of satire directed at the company Best Made and its line of high-end, artisanal axes. The artist behind the work, who called himself Peter Smith-Buchanan, I thought, lived in New York. As it turns out, however, the artist lived just down the road… Today’s interview is with University of Michigan Stamps School of Art & Design professor Rebekah Modrak.

RebekahM

MARK: Let’s start with Best Made. When did you first become acquainted with the company, and what was it about their “iconic woodland tools” that motivated you to launch your faux company, Re Made, in response?

REBEKAH: I was introduced to Best Made Co. (BMC) by The New York Times in their puzzling 2010 article about founder Peter Buchanan-Smith and his urban axe. The gist of the story was that BMC purchases the axes from another company, and then sands, brands, paints, and resells them for between $162 and $350. The Times described the axes as “useful, manly objects.” They also noted that celebrity executives were purchasing them, and that art galleries had been exhibiting them. So they gave a wide berth for these axes to exist in this incredibly free-floating space — luxury item, useful tool, sophisticated design, New York City-styled, outdoorsy, artisanal movement, art object — without noting any of the contradictions in these terms.

Here we were, just coming out of what they’re now calling the Great Recession, and the Times features an article about a tool symbolizing work, real work. Manual labor. For sale in the Prada “gallery” for $350. And all the symbolic properties of this tool are not lost on Best Made – they’re selling the mythical blue-collar working man identity with every axe. Yet there’s not one word in the article about how bizarre this is… Unintentionally, the article reads like parody.

MARK: Clearly there’s this trend toward perceived authenticity in American product marketing. People have demonstrated that they’re willing to pay exorbitant sums of money not just for items that are well made, but ones that convey this sense of connectedness to “real” labor and the natural world. My sense is that there are a few drivers. One is that we have people with more money than they know what to do with. Another is that these people are increasingly cut off from what it means to be human. They don’t farm. They don’t make things with their hands. It’s kind of sad when you think about it, this desperate attempt to purchase authenticity.

REBEKAH: Yeah, there’s a real nostalgia for pioneer life for many of us who no longer live on the plains, build our own homes, chop our own wood, butcher our own meat, or have experienced lockjaw or malarial fever. So we play as pioneers with urban agriculture, canned goods, and axe restorations.

Risto Moisio, a professor of marketing at Cal-State Long Beach, co-wrote a paper about men’s identity and DIY projects, and the way that high-culture-capital men (a businessman, a university professor, a designer, etc.) relieve their anxiety from abstract thinking and negotiating emotional workplaces by performing and consuming “manly” activities in their leisure time. By contrast, lower class men see these activities as jobs and tend not to be interested in “high-end brands.” In Professor Moisio’s study, high culture capital men are spending their weekends renovating a shelf or rebuilding a floor. In the case of the Best Made axes, I’m guessing most never even see their way through some bark, and serve out their lives entirely symbolically, hung on the wall.

Best Made and the Times both use the word “manly” when referring to the axe. It’s this retro notion of manliness — walloping a tree. It would have been interesting if BMC had taken on the question: how do we change white collar men’s lives so that they feel more connected in the workplace, or if they’d said, “Let’s move to Canada and start farming.” But instead, like so many other companies, they produce objects that don’t answer the real question — they just suggest that people can buy their way out of the problem, and, when that doesn’t satisfy the need, well maybe if you bought the $32 enamel camping cups or the $184 camp blanket

CHALLIS_960a_1_1024x1024

MARK: When setting out to create your satirical response to Best Made, you chose not to produce iconic felling axes, but plungers. Why? Do you recall the moment when the idea came to you?

REBEKAH: It was a few months after reading the Times article… I was in the dollar store and saw these beautiful plungers — long lines of pine punctuated with red rubber bowls. They were beautiful sculptural objects, and I realized I was responding to them like Peter Buchanan-Smith to his axes. It dawned on me how many similarities there are between the axe and the plunger, physically and symbolically.

Because the axe and plunger share Buchanan-Smith’s narrative in ways that ring true — associations with manliness and some of the “oldest” tools — when you apply the narrative to the plunger, the language works. And it challenges the heroic belief system that Buchanan-Smith’s constructed for the urban axe.

Emmett

MARK: Here’s how Peter Buchanan-Smith describes one of his axes, which is marketed under the name Challis: “Dependable, versatile and with a rich and powerful history, the American Felling Axe is the quintessential woodland tool and an icon of American design and ingenuity. Every feature of this axe was meticulously designed by Best Made in New York. The Dayton pattern head is made from high carbon American steel and is drop forged in North Carolina by fourth-generation axe makers. The Best Made helve is lathed from Appalachian hickory and its elegant curvature and slender form factor ensure superior efficiency and safety. Every Best Made axe comes numbered with our documentation and guarantee, and a fitted, top-grain leather blade guard. This Special Edition axe will arrive in a hand-built crate with wood wool.” As an academic who knows a thing or two about American history and popular culture, what does that say to you?

REBEKAH: Of the enduring mythologies of American history, Best Made Co. plays out two of the most prevalent in their narrative. The first is the twin assets of the pastoral and progressive ideals, where the richness and resources of the land are met by a puritanical work ethic that makes something of value from these. That BMC paragraph is the visual equivalent of an image like Thomas Cole’s River in the Catskills that shows a vast natural forested landscape (the natural resources to be taken or harvested) bisected by a steam locomotive, and a man with an axe standing among stumps and branches (the “ingenuity” that figures out how to turn these assets into commodities). The second is frontier mythology — that all of these resources are both tamed and controlled by “superior,” “powerful” individuals and their tools — whether lathes, forges, guns or axes.

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MARK: As I alluded to in the intro, I was confused when we first met, as I really thought that the artist behind the project was the man who appears on your site, who I’ve since come to learn was just a neighbor of yours, here in Ann Arbor. Why was it important to you to stay anonymous?

REBEKAH: The artwork came out of the question: if the plunger were styled like the Best Made axe, and marketed with the same language, would consumers buy into that fantasy? In order to ask that question, I had to give viewers the opportunity to experience the plunger as a product sold by a company. The comparison had to be on the same terms as BMC.

My identity didn’t matter. In fact, it would have undermined the work because it would have made the piece about me instead of being about this consumable, and this consumer experience, and it would have changed the gender of the company, which needed to be male in order to appeal to men.

In the course I teach on shopdropping, most of the work we do involves trying to provide experiences in commercial spaces. For example, one student Rebecca Straub took a five-pack of Hanes t-shirts and sewed each shirt’s back to the next shirt’s front so that they still folded up neatly into their package, and then put them back onto the shelf in Kmart. When someone bought and opened the package, the shirts would reveal themselves to be one continuous garment meant to be worn simultaneously by five bodies. In a way, it made the original group of shirts – all individual — seem slightly lonely, and the five-person shirt created its own community. It also made you more aware of the production of these shirts because you might think about their construction more when they connected, and because – when five people wear the conjoined shirt — they have to move as a team, in assembly-line fashion.

With experiences like this, if you make a point of saying this work is “ART” or “ART BY…”, you’re immediately determining the way the work will be read and limiting the experience from one of wonder, attraction, or confusion, to one of “ART”.

MARK: When I brought up anonymity, I wasn’t suggesting that you should have outed yourself as an artist from the outset. I agree that, in doing so, the work wouldn’t have had the same impact. I was curious, however, why you chose not to play a role in this false world that you’d constructed. Of course, given the fact that this, as you point out, has so much to do with our perceptions of “manliness,” I’m not surprised that you chose to have your fictional company headed by a bearded entrepreneurial hipster outdoorsman (BEHO), but I was curious as to why you didn’t find a way to work yourself into the narrative somehow. My guess was that you’d considered it, and decided against it. And I wanted to know how you’d come to that decision.

REBEKAH: It’s interesting… I never even considered writing myself into the narrative. Mainly for the reason I described before, and that you mentioned — that the company needed to be founded by a BEHO. (I love your term.) And then I don’t show up much in the visual narrative of the company because there aren’t a lot of women represented in BMC’s web presence. There aren’t even a lot of bikini shots, though there were one or two very early on, from magazine covers. Other than that, you see a woman in a photo from an axe restoration, a few images of female interns, a few shots of a woman lying on a blanket with an axe, and a photo of a woman lying inside some sort of mountain crevice, and a few odd images besides that. My lone appearance is as a female intern in one of Re Made Co.’s facebook photos announcing job openings. Though BMC seems to have a lot of female fans, their public persona is primarily white male. Martin Luther King appears on MLK day, but, other than that, there’s only one black person. During the past nine months of working on Re Made, I’ve easily exhausted my community of white, bearded friends in photo shoots.

AXE v. PLUNGER: A SIDE BY SIDE COMPARISON

RE MADE / BEST MADE ECHO from Max Shelley on Vimeo.

MARK: I gave an example above of how Best Made talks about their products. Here, in contrast, is how you describe your $300 Emmett model: “We stopped in Emmett to change our city duds for some heavy worsted wool. Snow was coming, we were on horseback and heading into the Payette National Forest with our best buds Nate Bressler and Remington Kendall to hunt elk. An adventure was had, and a series of plungers devoted to some of our stops along the way were adorned and emblazoned… Dependable, versatile and with a rich and powerful history, the American Master Plunger is the quintessential aquatic tool and an icon of American design and ingenuity. Every feature of this plunger was meticulously designed by Re Made in New York. The Dayton pattern head is made from fine silicone American rubber and is hand cast in North Carolina by fourth-generation plunger makers. The Re Made helve is lathed from Appalachian wood pine and its elegant curvature and slender form factor ensure superior efficiency and safety. Every Re Made plunger comes numbered with our documentation and guarantee, and a fitted, top-grain leather bowl guard. This Special Edition plunger will arrive in a hand-built crate with wood wool.”

REBEKAH: There’s a lot being expressed there. We’re manly, but we have city jobs, so we’re sophisticated. We have manly friends and horses and adventures. We’re part of American history. We’re powerful. We pay a lot of attention to how we craft our tools, and you can rely on them to work. We number our tools so each is special and a work of art. Your tools are your friends and give you access to adventure, and they’re also works of art. It all adds up to … these tools are so important, they’ll fill whatever void you have in your lives. But THEN, …since we’re talking about plungers, and even a plunger adorned in its finest still carries connotations of commodes, waste, and toilet jokes, suddenly the language seems excessive.

All of this language is appropriated from Best Made Co., except for key shifts like “plunger” for “axe” or “pine” for “hickory”. It’s been tempting at times to make up more content, but this would have introduced a sense of fiction into the work, which I didn’t want. Our writing uses their tactics so that the message reflects back on them and undermines the pretentiousness in their statements.

MARK: As you mentioned to me the other day, there’s also sexual sub-current flowing through the marketing materials of Best Made. You mentioned, for instance, a video that the company had produced which showed several men going into the woods, surrounding a tree, and taking turns hacking away at it. You described it as being porn-like.

REBEKAH: The first time I watched BMC’s What the Tree Remembers, the Axe Forgets, I had to turn it off halfway through, just before the stump circle jerk. I’ll describe it, but words won’t do justice. It’s about a group of Best Made men, led by Buchanan-Smith, who start out in New York City in their studio (I guess that’s “civilization”) and drive through the Holland Tunnel to their campsite where they proceed to chop down a tree. Peter removes his axe condom… I mean, sheath… and they take turns chopping while the others encircle. After managing to watch it a few times, I realized that the entire video is sexual, starting with leaving the city, climaxing around the tree, and then ending with the relaxing period after orgasm around the campfire. It’s like a giant after-sex cigarette. And they talk about not having to say anything in their afterglow.

They slowed down the film to try to make it meditative but instead it’s sinister. With creepy music. A bit of text at the beginning reassures you that they only cut down dead trees, so, technically it’s necrophilia. And, curiously, the whole thing is sponsored by Whole Foods.

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MARK: Did it ever occur to you, instead of going the plunger route, to go at it from a different direction, like selling axes accompanied by documentation that they’d been used to cut down specific old-growth trees, or offering heavily-used $1,000 axes with handles stained in the manly blood of real, authentic lumber men?

REBEKAH: Hmmm. No. I think this project is a kind of Rorschach — with each person having an idea of what could be sold in lieu of the BMC axe. Now we know how you think, Mark.

MARK: Has your work always had this culture jamming bent, or is this something new for you?

REBEKAH: About ten years ago, I started teaching courses looking at the way that art practice and commerce intersect. For example, both involve labor and production; an object which becomes a commodity; and exhibition and display. We break these elements down and play with ways to deliberately stress the affinities or differences between them to shed light on both art and commerce.

At the same time, I started fabricating alternative histories for particular art objects and posting relics of these works on eBay as a way to tell these stories to an audience outside the context of art, and as a way to suggest that these objects had broken free of the art world and were floating around in the online marketplace rewriting the story of the original works. With eBay, I could target a particular audience based on the category and could use every aspect of the listing — title, pricing, descriptive text — to support the work.

MARK: Somewhat different than BMC, but closer to home, we have Shinola… a company that makes things elsewhere, but assembles them in Detroit, and capitalizes on the “Made in Detroit” brand, which again conveys this “real world” toughness… this grit. And they sell them for exorbitant sums of money to people who, one supposes, get some sort of psychological benefit from assimilating the brand. While I’d like nothing better than to make fun, they are creating jobs in Detroit, though, so I keep my mouth shut… At any rate, I’m curious to know your thoughts.

REBEKAH: Well, for more than forty years, many people in Detroit have managed to live in the city without basic services or support. And because of them, Detroit has this reputation for, as you say, tenacity. Wouldn’t it be great if these people owned the brand “Detroit,” and Shinola, and every company who’s capitalizing on that street credibility now, had to pay for the rights to use that image?

MARK: As I’m going to include this interview in my “Art, Food, Sex and Trauma: Mark Maynard shoots the shit with some of the most important artists of our day” series, we should talk about food and trauma. (We already talked porn, so I guess that could satisfy the sex requirement.) So, here’s a two-part question. What’s the best meal you’ve ever eaten. And what’s the closest to death you’ve ever come. Bonus point if they happened simultaneously.

REBEKAH: Hmm… to start with death or food? OK, death first. I wasn’t supposed to live through my first night on Earth. I was born a month premature and 4lbs, which was a bigger deal in 1971. The doctor told my parents that I wouldn’t live through the night. And while I can’t describe the near death experience, it’s impacted my life. Any time I get really down or freaked out, like when I think about the fact that one day I won’t be around for my kids, I can usually calm myself by remembering that every minute of my life is time I wasn’t supposed to have.

Now, slight jump… food. Hands down, if I could eat any meal again, it would be my grandmother’s turkey croquettes and pierogies. She made these incredible turkey croquettes with leftover turkey … breaded and crispy outside and creamy meat on the inside. And pierogies … some with sauerkraut, some cabbage, some potato. My favorite were the prune. With butter melted on top. She left a cryptic recipe, which I tried to make, but mine were too doughy. And the pierogies in restaurants are too thick also compared to hers. So this is it — we ate them all the time when I was little and I didn’t even think that one day, it would only be a memory.

plungerwoodsMARK: So, what’s next for Re Made?

REBEKAH: Re Made is heading out of the virtual world.

MARK: So, are you telling me that I may have an opportunity in the near future to unclog my toilet with a documented, guaranteed aquatic tool hand-cast from fine silicone American rubber by fourth-generation plunger makers in North Carolina?

REBEKAH: Not unless you make one yourself, like the folks at the ZaneRay Group who took it upon themselves to make their own Re Made plungers. In some ways, this was the best extension of the work — instead of passively consuming a brand by buying into a company’s pre-packaged identity, people actively counter these messages by resisting consumption and participating in an act of resistance.

MARK: It’s worth noting that, up until now, if someone indicated that they wanted to purchase a Re Made plunger on your site, they’d just be forwarded to a hardware store. I’m curious to know if you’ve had any contact with said store… Has their plunger business taken off as a result of Re Made?

REBEKAH: I should check into that. You know, I haven’t had any contact with the Detroit Hardware Store. Linking to them was a way to present an alternative to my $350 plunger… and a nod to a local business.

MARK: So, what, if anything, have you learned from all this? How’s your life changed as a result of the Re Made Master Plunger?

REBEKAH: It would take a while to describe everything I’ve learned through the past nine months because there are so many components to my experience — the company, the artwork, the nature of humor and parody, language, imagery, the fascinating world of design blogs… I started out recreating a video and came to recognize a larger, complex cultural system and how I felt about it, which is informed by issues of gender and class. The project evolved through discoveries around authenticity and advertising and thinking about appropriation of working class identities for cultural tourism. Remaking the video turned out to be just an entry point for understanding how this world operates, for learning to identify categories of symbols, to be able to assess their jobs, and to recognize how the news media propagates these ideas under the guise of reportage.

…And I learned how to brand and paint a pretty good-looking plunger handle.

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