It’s just one small piece of anecdotal evidence, but it seems that our Shop Ypsi for the Holidays campaign may actually be making a difference and bringing people into local stores. I just received the following note from Paul, the owner of The Rocket:
The article that appeared today in the Ann Arbor News, “Help the economy – Shop Ypsi” has made an impact on at least one person. A shopper came into The Rocket this morning and mentioned that the reason she was in was because of reading the article. She was unaware of how her buying habits could affect the local economy by not utilizing local businesses. She is going to make every effort to support stores that impact the community and it’s welfare. This, to me, is a success story in how a group such as “Shop Ypsi” can educate the general population one mind at a time. Thank you to all that are laboring over this. I appreciate your efforts and let’s strive for continued success.
And let’s remember, this entire campaign only cost $500. It’s absolutely amazing what you can get done with a good idea, and a team of motivated, talented people who care about an issue. It’s really phenomenal what we’ve been able to accomplish in a relatively short period of time, and it’s incredibly gratifying to hear from at least one storeowner that we’re already making a difference. (I suspect for every one person we hear about, there are at least ten more out that that we aren’t.) Everyone who contributed to this project should be very proud.