Tag Archives: Tourisme Montreal

Killing the golden smeet

It’s being reported that the city of Montreal, though its tourism board, has paid the advertising company Sid Lee $6 million to oversee a multimedia tourist attraction campaign featuring a menagerie of fanciful hybrid creatures such as the “deerus” (half deer, half walrus) and the “squirrog” (half squirrel, half frog). The idea, we’re told, is […]

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