Tag Archives: Think different

Ken Segall, the man who named the iMac, on Steve Jobs and the quest for simplicity

A week or so ago, I went to the Michigan Theater to hear a lecture by Ken Segall, a former creative director at Steve’s Jobs’ go-to ad agency, TBWA\Chiat\Day. Segall, who worked with Jobs for over a dozen years, as the maverick tech entrepreneur moved between NeXT and Apple, is credited as having both authored […]

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