A week or so ago, I went to the Michigan Theater to hear a lecture by Ken Segall, a former creative director at Steve’s Jobs’ go-to ad agency, TBWA\Chiat\Day. Segall, who worked with Jobs for over a dozen years, as the maverick tech entrepreneur moved between NeXT and Apple, is credited as having both authored […]
Tag Archives: Steve Jobs
Ken Segall, the man who named the iMac, on Steve Jobs and the quest for simplicity
Posted in History, Marketing, Uncategorized Also tagged advertising, advertising campaign, Apple, authenticity, Cahoots, IBM, Isaac Newton, Ken Segall, logos, NeXT, Pablo Picasso, Rob Janoff, Ronald Wayne, simplicity, Think different, Trove 5 Comments
R.I.P. Steve Jobs 1955-2011
“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination that we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It’s […]