A week or so ago, I went to the Michigan Theater to hear a lecture by Ken Segall, a former creative director at Steve’s Jobs’ go-to ad agency, TBWA\Chiat\Day. Segall, who worked with Jobs for over a dozen years, as the maverick tech entrepreneur moved between NeXT and Apple, is credited as having both authored […]
Tag Archives: simplicity
Ken Segall, the man who named the iMac, on Steve Jobs and the quest for simplicity
Posted in History, Marketing, Uncategorized Also tagged advertising, advertising campaign, Apple, authenticity, Cahoots, IBM, Isaac Newton, Ken Segall, logos, NeXT, Pablo Picasso, Rob Janoff, Ronald Wayne, Steve Jobs, Think different, Trove 5 Comments