It’s being reported that the city of Montreal, though its tourism board, has paid the advertising company Sid Lee $6 million to oversee a multimedia tourist attraction campaign featuring a menagerie of fanciful hybrid creatures such as the “deerus” (half deer, half walrus) and the “squirrog” (half squirrel, half frog). The idea, we’re told, is […]
Tag Archives: Sid Lee
Killing the golden smeet
Posted in Art and Culture, Ypsilanti Also tagged advertising, advertising campaign, deerus, fabulous creatures, fanciful fauna, Huron River, menagerie, Michigan Department of Natural Resources, Monkey Power Trio, Montreal, Planet of the Apes is Real, smeet, squirrog, Tourisme Montreal, tridge, urban legends 8 Comments