Tag Archives: advertising campaign

Ken Segall, the man who named the iMac, on Steve Jobs and the quest for simplicity

A week or so ago, I went to the Michigan Theater to hear a lecture by Ken Segall, a former creative director at Steve’s Jobs’ go-to ad agency, TBWA\Chiat\Day. Segall, who worked with Jobs for over a dozen years, as the maverick tech entrepreneur moved between NeXT and Apple, is credited as having both authored […]

Posted in History, Marketing, Uncategorized | Also tagged , , , , , , , , , , , , , , , | 5 Comments

Which Wendy’s Location are You? …the online quiz that’ll surely make me rich

A week or so ago, in a post about how much I despise the Buzzfeed quizzes that are slowly choking the life out of the internet, I speculated that, in the not too distant future, we’ll likely arrive at a point where media companies begin partnering with corporations to offer specialty quizzes intended to reinforce […]

Posted in Uncategorized | Also tagged , , , , , , , , , , | 8 Comments

Reflecting on Pure Michigan

It’s pretty rare in the world of blogging that you can actually land a punch, and rarer still that the punch you land will leave a mark. You flail away for hours a day, tiling at windmills, and writing your heart out, but, for whatever reason, things rarely break through. You have little victories. You […]

Posted in Mark's Life, Marketing, Michigan, Politics, Uncategorized | Also tagged , , , , , , , , , , , | 14 Comments

Is the Bank of Ann Arbor’s “non-local banker campaign” a hypocritical, pointelss mess of faux-localism?

For the past few months, those of us who live in and around Ann Arbor have been subjected to a relentlessly pervasive advertising campaign featuring a balding, sunken-chested, Clearasil-colored cartoon banker with an often furrowed brow, and standard issue “nerd” glasses. He started showing up on billboards a little over a month ago. At first, […]

Posted in Ann Arbor, Marketing, Observations, Uncategorized | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 119 Comments

Lewis Black absolutely destroys Romney’s “These Hands” ad campaign

A week or so ago, Barack Obama, in a speech delivered in Roanoke, Virginia, channelled a little bit of Elizabeth “there is nobody in this country who got rich on his own” Warren, and said the following: “If you were successful, somebody along the line gave you some help… Somebody helped to create this unbelievable […]

Posted in Media, Politics | Also tagged , , , , , , , , , , | 28 Comments

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