Tag Archives: ad campaigns

And the award for darkest brand jamming goes to….

Earlier this month, seemingly out of nowhere, references to a new campaign for Frosted Flakes started showing up online. The campaign, called Tony is Back, promised to bring Tony the Tiger back into our homes to address the real-world problems of modern adults with enthusiastic encouragement and sugary cereal in the much the same way […]

Posted in Marketing, Media, Uncategorized | Also tagged , , , , , , , , , , , , , , , , , | 9 Comments

After a year in bed with the Koch Brothers, Michigan needs a Schauer…. Snyder launches an unprecedented advertising blitz a full 13 months prior to election day. Does it mean he’s “running scared”?

Yesterday, online ads began running in support of Rick Snyder’s 2014 reelection bid. And, tomorrow, a one-minute television spot will begin airing in select Michigan media markets as well. (According to the Detroit Free Press, it will likely be running in Detroit, Grand Rapids, Flint, Lansing and Traverse City.) As this is a full 13 […]

Posted in Michigan, Politics, Uncategorized | Also tagged , , , , , , , , , , , , , | 17 Comments

Pure Michigan indeed

I went off on a rant last night about how shortsighted and stupid it was for the administration in Lansing to politicize the widely-celebrated Pure Michigan campaign by using it to proudly promote their recent union-busting activities in a high-profile, full-page in the Wall Street Journal. And, apparently, I struck a nerve. Deadline Detroit and […]

Posted in Marketing, Michigan | Also tagged , , , , , , , , , , , , , | 38 Comments


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