The New York Times covers the Beezy’s ZipCap campaign… and I make it into the paper of record on the chest of Bee Roll

In tomorrow’s New York Times, you’ll find a story about my friend Bee “Ypsilantian of the Year” Roll and the work she’s done through the California-based company ZipCap to raise working capital for her restaurant, Beezy’s, by essentially demonstrating to lenders that, while she doesn’t have a lot in the way of hard assets, she does have something that’s worth quite a bit – an extremely loyal customer base… If, after reading the New York Times article, you’d still like to know more about Loyalty Capital™ and how it works, or how it came to be that Beezy’s was the first business to essentially monetize its customer base through the ZipCap system, check out the interview I did not too long ago with ZipCap CEO Malter… Right now, though, I’d just like for you to focus on this screen grab from the on-line version of the New York Times story.

Do you notice anything interesting?

BeeNYT

Here, look closer…

Stare right at Bee’s chest…

It’s OK.

Do you see it now?

DreamlandNYT

Yup, that’s me. I’ve finally made it to the pages of the New York Times! Thanks, Bee! And sorry for drawing so much attention to your chest… unless, of course, that’s what you were hoping for when you chose to wear this shirt… in which case, you’re welcome.

And thanks also to Ryan Groendyk and Melissa Dettloff for designing one hell of a cool t-shirt for our old Dreamland Tonight talk show. Six years after the fact, it’s still one of favorites, and I suspect it always will be.

But, back to the matter at hand, I’m incredibly happy for Bee and Evan that the ZipCap proof-of-concept trial that was conducted here in Ypsi is getting so much positive national press. As we’ve discussed before, the work Evan is doing is incredibly important, and it’s good to see that people are beginning to recognize that fact. Hopefully this attention in the Times is just what he needs to bring additional investors to the table, and allow him to grow ZipCap into a company with the resources necessary to assist cash-strapped small business owners like Bee all over the country… And how cool is it to see Beezy’s and Ypsilanti getting this kind of positive national attention? Could a cookbook be far behind? A reality show?

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8 Comments

  1. Posted May 20, 2015 at 9:44 pm | Permalink

    Oddly, this is not the first time I’ve made the big time press on someone else’s t-shirt. A childhood photo of me, on the t-shirt of a friend, once figured prominently in a Village Voice article about a zine event that took place in about 1994. Linette and I, who were living in Atlanta at the time, sent our friends Matt and Dan to an underground press event on our behalves. One wore a t-shirt with a childhood photo of me on it. The other wore a t-shirt with a childhood photo of Linette on it. One photo was accompanied by the word “crime.” The other was accompanied by the word “wave.” It was a really cool photo.

  2. Anonymous
    Posted May 21, 2015 at 7:24 am | Permalink

    Putting your image on their chests did not help the men of Manhole. It cursed them.

  3. Eel
    Posted May 21, 2015 at 7:33 am | Permalink

    Riding to stardom on the chest of Bee Roll.

  4. Kim
    Posted May 21, 2015 at 7:36 am | Permalink

    A modern take on riding coattails.

  5. Bee
    Posted May 21, 2015 at 8:04 am | Permalink

    i think this picture does more justice to your visage than to my ample boobage; I was stretching the limits of the medium.

  6. facebook stalker
    Posted May 21, 2015 at 8:48 am | Permalink

    Mark Maynard to Bee Roll on Facebook: ” I like that my 15 minutes of fame was on your chest.”

  7. Bil Lusa
    Posted May 21, 2015 at 8:58 am | Permalink

    This is just like when Quentin Tarantino wore that Orbit Magazine t shirt in Pulp Fiction

  8. bee roll
    Posted May 21, 2015 at 7:03 pm | Permalink

    http://www.inc.com/anna-hensel/zipcap-gives-loans-for-customer-loyalty.html?cid=em01011week21day21a

    well that’s weird. I never talked to this reporter. It’s weird because I never explicitly said the things she attributes to me. It’s press, and in not very much time has been shared over 100 times. But, weird.

    AND SHE DIDN’T MENTION MY SHIRT.

2 Trackbacks

  1. […] case when I talk with Bee, our conversations jumped around a lot. One minute we were talking about the t-shirt she wore in last spring’s New York Times piece, and the next she was giving a shout-out to Betty Green for her new haircut. Among other things, we […]

  2. […] when I talk with Bee, our conversations jumped around quite a bit. One minute we were talking about the t-shirt she wore in last spring’s New York Times piece, and the next she was giving a shout-out to Betty Green for her new haircut. Among other things, we […]

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