My intention was to tuck the kids into bed and immediately get to work on a post about Dave Bing’s announcement that he wouldn’t seek a second term as Mayor of Detroit. Unfortunately, though, that’s not what happened. Instead of getting right to work, I decided to dip my toe into the sea of crazy that is Amy’s Baking Company. “I’ll just take a few minutes to see what all the fuss is about,” I thought. Now, four hours later, I find myself treading water in the middle of said sea, completely disoriented, with no land in sight, trying to figure out just how it was that I got here.
For those fortunate few who have yet to make the acquaintance of Scottsdale, Arizona restaurant owners Amy “You people are all shit” and Samy “Get out” Bouzaglo, here’s the episode of chef Gordon Ramsay’s reality series Kitchen Nightmares that brought the irate, delusional and paranoid couple to the forefront of America’s collective consciousness.
For what it’s worth, I don’t generally watch so-called “reality” television, as I don’t believe that those suffering from serious personality disorders should be manipulated and exploited for our entertainment. For some reason, though, I can’t seem to pull away from this. I keep telling myself that, fro the good of my soul, I need to move on to something better, but yet I continue to sit here, following links, mouth agape, reading up on the stealing of tips, the selling of packaged food items as homemade, and the history of fraud. From Amy’s epic social media melt-down that followed the show’s airing earlier this week, to the inevitable claims on behalf of the Bouzaglos that it had been the work of hackers, the story just doesn’t seem to want to quit… offering one lesson after another on how not to run a business in today’s highly-connected world. Today, a former Amy’s Baking Company waitress even took to Reddit, answering questions. And the “Crazy Amy” memes, as you might expect, have begun to propagate across the internet like mad. I want desperately to sleep, but I can’t make myself log out. Maybe it’s that I dream of opening a restaurant of my own one day, and fear that I might meet a similar fate, but I find all of this incredibly fascinating, and don’t want to miss a single detail… I just hope the internet lynch mob, which has been gathering on Reddit the past few days, knows when to let up. I’d hate to see this end in tragedy, and, as of right now, I’d say that’s a distinct possibility.
I think it’s also worth noting that I’m not taking any pleasure in the destruction of this couple, even though, on the surface, it would appear as though they’re deserving of everything that’s happening. For reasons unknown to me, I just enjoy watching how businesses operate. Other folks like watching football. I like watching entrepreneurs navigate difficult situations. It’s weird, I know. I just find it fascinating. And this a goldmine.