Last night, I went to a cool little foodie event in Ann Arbor put on by the folks at Tracklements. The event, which brought together a number of budding local food businesses, like Farrell Fruit, EAT, The Brinery, and the new Zingerman’s endeavor San Street, was held at the Pot and Box flower shop. As proceeds went toward one of our favorite local non-profits, FLY Children’s Art Center, and as unlimited beer was promised, I was enthusiastic about attending. What’s more, it gave me a chance to finally check out Pot and Box, which is owned by my friend Lisa Waud. I’d met Lisa about a year ago, when she took a class on blogging that I was giving for 826 Michigan. She hadn’t opened her storefront yet, and was thinking about ways to use social media to get the word out about her company. I promised her that, at some point in the future, once the shop was open, I’d come out with my video camera and shoot an interview. Well, that’s what I did last night, after filling up on buffalo sliders and steamed pork buns. Here’s the result.
And, yeah, I mentioned the unlimited beer, right? (Linette was driving.) Oh, and the woman we joke around about firing at the end is my friend Beth, who works for Lisa. And, as far as I know, Lisa didn’t let her go.
Anyway, if you want to deal with a great florist, I can’t say enough about the work that Lisa, Beth, and others on the Pot and Box team do. Not only are the great with plants and flowers, but they’ve got a really good sense of what it takes to be successful in this economy. By using the web, and by actively building relationships with the local foodie folks, they’ve accomplished more in their first year than I ever thought possible. It’s really incredible to see what they’ve done, and to watch the way they creatively leverage their space on Felch Street to host cool events such as this one. We could use a few dozen more entrepreneurs like Lisa.