Buying TV ads

There’s a fascinating piece on Slate today by Seth Stevenson. It’s about Google’s new television ad buying interface, which essentially makes it possible for individuals to launch their own television ad campaigns for as little as $100. Stevenson, as you’ll see in the below video, creates a campaign for a fake website, and, for a mere $1,300, has the spot run seven times during a late-night rerun of Glenn Beck’s show on FOX News.

I don’t have a ton of expendable income at the moment, but I’d love to launch a television ad campaign for something like the Severed Unicorn Head Superstore. The possibilities are endless… We could even use television ads to sell Ypsi’s Water Street.

I can’t do it myself, as I’m on the grants committee, but we’re going to be awarding $2,010 this year through the Shadow Art Fair’s Shadow Grant program, and I think it would be cool as hell if someone proposed that we fund an ad campaign to be aired during Glenn Beck’s show. Can you imagine how cool it would be if everyone watching his show, for instance, was subjected to a 30-second spot on why we don’t want them visiting Ypsi? I think that would be brilliant. And, I’m sure, given the talent we’ve got here, that it wouldn’t be difficult to pull off something absolutely beautiful.

Oh, speaking of Beck, did you hear that he lost every single one of his sponsors in the UK? He’s completely toxic over there.

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  1. Knox
    Posted April 12, 2010 at 9:14 pm | Permalink

    I’d gladly invest $50 toward the creation of a dignified, high-quality Lemon Party campaign.

  2. Billy
    Posted April 12, 2010 at 10:11 pm | Permalink

    I think that the homosexual communtity should band together in defense of their trampled rights in this country, and call themselves “The Sweet Tea Party”… they’d have my vote!

  3. Posted April 12, 2010 at 10:59 pm | Permalink

    This is friggin genius!!!!

  4. Andy Ypsilanti
    Posted April 13, 2010 at 1:43 am | Permalink, for all your wretched scum and villany needs. pupet mark can be the spokesman…..

  5. Alice
    Posted April 13, 2010 at 8:05 am | Permalink

    How to Shave Your Teabag: A Patriotic Video Tutorial

  6. TeacherPatti
    Posted April 13, 2010 at 9:40 am | Permalink

    I will donate $50 (before summer, when my paychecks stop). I’d like someone to wear a shirt with Braille dots on it with the Braille will say, Glenn Beck can suck my ass or whatever. Only the few, proud sighted people who can read Braille will know what it says and they will laugh and laugh and laugh.

  7. Kim
    Posted April 13, 2010 at 10:13 am | Permalink

    Can someone translate “The Wearer of This Shirt Would Love to Gargle Glenn Beck’s Balls” into Arabic? We could make a tshirt with someone holding up a sign.

  8. Larry Seven Larry
    Posted April 13, 2010 at 1:01 pm | Permalink

    Sell denim jackets bedazzled with teabags and American flags. You’ll make a fortune.

  9. Posted April 13, 2010 at 6:18 pm | Permalink

    I wonder if there would be a way to design a t-shirt showing Beck being teabagged that wouldn’t be so obvious as to turn off potential purchasers. Maybe Beck could have a halo of teabags that look a little like scroti, but not enough to freak people out. (The plural is “scroti,” isn’t it? It’s been a long time since I’ve studied Latin.)

  10. Ted
    Posted April 16, 2010 at 9:00 am | Permalink

    Speaking of the Lemon Party, I found this interesting.

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