A few weeks ago, the folks from the new online publication, the Ypsi Citizen, invited readers down to the Brewery to discuss the future of their fledgling enterprise. I was one of about six or seven people who turned out to complain about this or that, bemoan the loss of “real” local papers, and occasionally make a helpful a suggestion. It was an interesting exercise, and, since then, I’ve been thinking that I need to do something similar with MM.com. It feels like it’s time to figure out what’s working, what isn’t, and make some adjustments.
So, I may be calling on folks to have a beer or two with me at some point in the future. Be prepared.
There are a ton of things I’d like to do with the site, but I don’t know that I have the time, energy, or technological know-how necessary to see any of them accomplished. The good news is, I have some resources now, thanks to the coupons that have been running monthly on the site.
Assuming I can continue the way I have been, charging one local business a month $100 in exchange for promoting whatever special deal they’ve agreed to offer you and your fellow readers, after paying for the hosting of the site, I’ve got about $75 to work with.
The first big expenditure is coming soon. I’ve decided to buy a new camera, so that I can start taking photos again. After that, though, I’m thinking about retaining someone with general web and WordPress skills to help clean things up. I can’t pay a lot, but I’m thinking that maybe there’s someone out there who likes the site enough to put in an hour or so a week for cheap.
Then, whatever’s left over, can start going toward content. I’m thinking that maybe I can occasionally buy a movie ticket for someone to write a review, or, as I did yesterday, offer to buy a $3 strip joint soup and sandwich combo for a reader willing to document the seedy topless dining experience down the street. I realize that $10 or $20 a month won’t go too far, but it’s better than nothing. I think it would be cool if, for instance, I could commission an article a week from someone I know and respect, in exchange for $5. I realize that they likely wouldn’t be doing it for the money, but I’d like to be in a position to at least buy them a beer for their effort.
And here’s something else I’d like to do. I’d like to do more video. I’d like to interview people who do interesting stuff. I’m not thinking the pieces would be slick, like the ones being produced by Concentrate in Ann Arbor, but just simple shots of people talking about what they do. Ideally, I’d like to have something like a community access television show online, with interviews and bands. I think that’ll have to wait until Clementine is out of the house and I’m retired, though, when I have more time.
And, as long as I’m thinking out loud, maybe we could add a MM.com store to the site, where my friends could sell their stuff. Or, at the very least, I could set up an Amazon store where I could peddle my favorite books and movies, again using the proceeds to do good stuff for the site.
Maybe I’m just bored, but I’m sitting here tonight thinking that maybe this site could be a hell of a lot better if I just loosened up control a bit, and asked a few more people to contribute their considerable talents. Anyway, your thoughts on this would be appreciated.