stop stealing jeff kay’s fast food

My friend Jeff had a really great idea earlier this year. He went out and bought a lot of fast food, like he usually does, only this time, before absorbing it, he took it home, photographed it, and then posted the pictures on his site, along with images of the same items taken from ads. The results, as you might imagine, were hilarious… Well, I guess it was just a matter of time, but now someone’s decided to rip him off, and they’re getting a huge amount of traffic. (It’s one of the most linked-to things on the internet this weekend.) It’s not the first time that Jeff’s been ripped off, but these guys, from what I can tell, are even using his photos and titles. It’s pretty shameless… While part of me feels like going with Jeff to hunt these people down and bring them to a little Web 2.0 justice (I think it would make a great documentary film), the rest of me is thinking about the traffic I could get for MM.com if I just cut and pasted the content of his most recent project here.

[Someday, God willing, I’ll have the time and energy to dig through the video archives and share some clips of Jeff and me back in LA, when we were planning our assault on Hollywood. I don’t know how well the footage of us riding our tandem bike around San Francisco holds up, but I’m sure there’s some stuff in the 20 hours of footage we got that you might find interesting.]

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3 Comments

  1. egpenet
    Posted December 9, 2007 at 9:38 pm | Permalink

    The pictorial menus at Chinese restaurants are similarly deceptive.

    It would be interesting to have people vote on which restaurant came closest to creating a “matching” meal.

    I’d have to think, but Wendy’s come close … Boston Market isn’t too bad … hmmm.

  2. Posted December 10, 2007 at 7:11 am | Permalink

    I think the pictures on the right look better. With fast food, the greasier and sloppier the better.

    That’s too bad about getting ripped off though.

  3. Mr. T
    Posted December 10, 2007 at 8:35 am | Permalink

    I do take pity upon the fool who tries to get between Mr. Kay and his fast food.

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