the paw paw pepper low rider

Could this story from Paw Paw, Michigan about a wheelchair-bound man being pushed in front of a semi at speeds of over 50 miles per hour for several minutes (unharmed), possibly be true? The 911 calls at least seem legit, but I can’t help but think that it’s another example of extreme product placement. The man in the wheelchair was, after all, wearing a Dr. Pepper t-shirt… I can’t imagine that Cadbury Schweppes, the London company that owns Dr. Pepper, would stoop to using a person with Muscular Dystrophy this way, but I guess anything’s possible these days. (via Metafilter)

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  1. mark
    Posted June 7, 2007 at 11:25 pm | Permalink

    For some reason, it’s not letting me include this link to the 911 calls in the body of the post, so here it is.

    And, I didn’t mention it in the post, but I think this guy is going to be bigger than Jerrod, the formerly fat guy who shills for Subway.

  2. k
    Posted June 8, 2007 at 8:57 am | Permalink

    He was on the 5:00 news last night.

  3. Ol' E Cross
    Posted June 8, 2007 at 9:30 am | Permalink


    Brad and Angelina’s newborn was used for product placement…my daughter has a tricycle and I got a buddy with a pickup truck…

    I better call PediaSure to pitch this before Maynard does.

  4. Robert
    Posted June 10, 2007 at 8:19 pm | Permalink

    People will do anything to get out of Paw Paw.

  5. dr. teddy glass
    Posted June 11, 2007 at 10:49 am | Permalink

    Great opportunity for a sitcom. Like a hybrid of ‘BJ and the Bear’ and ‘Knightrider.’ I’d watch a series about a crime-solving trucker and the wisecracking guy with Muscular Dystrophy caught in his grill.

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