we are just like you

In response to the ever growing backlash against Starbucks for their leadership role in the corporate assault on community space, the company has just launched a new “Owned and Operated by Human Beings” ad campaign. (The image to the right comes from today’s New York Times.) I guess we’ll have to wait and see how it’s greeted, but I suspect there are a lot of us out here for whom merely “being human” doesn’t mean a hell of a lot… I don’t know about you, but I’m not going to suddenly stop lamenting the fact that American communities are being homogenized-to-hell just because it’s being done by creatures that look like me, and not a pack of latte-dripping blobs from deep space.

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3 Comments

  1. Teddy Glass
    Posted July 25, 2005 at 4:22 pm | Permalink

    “Human Like Hitler”

    It has a nice ring to it.

  2. mark
    Posted July 25, 2005 at 9:40 pm | Permalink

    Yeah, “being human” covers a lot of territory… from Thich Nhat Hanh to Hitler.

  3. mark
    Posted July 26, 2005 at 12:29 am | Permalink

    It’s a pretty stupid ad campaign… unless, of course, the company realy is run by robots, in which case it makes perfect sense.

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