local school may sell naming rights

From USA Today by way of Joanne Jacobs’ blog comes this wonderfully uplifting story about a local school that’s considering… well… just read it for yourself:

Welcome to the Plymouth-Canton Elementary School, presented by Comerica.

That could be the reality in the Plymouth-Canton, Mich., school district, where administrators say their budget is so tight they had to approve the selling of naming rights to their new elementary school, existing schools, athletic field and even events…

I can’t wait to see what malt liquor, cigarette, and “no money down” rent-to-own companies come forward to buy the naming rights for Ypsi public schools.

Or, how about The Mark Maynard Dotcom Institute?

This entry was posted in Marketing. Bookmark the permalink. Trackbacks are closed, but you can post a comment.

10 Comments

  1. Posted July 11, 2005 at 11:15 pm | Permalink

    Dow ownz Midland: HH Dow High School

  2. mark
    Posted July 11, 2005 at 11:21 pm | Permalink

    I like the sound of “DejaVu Prepatory Accademy”

  3. Posted July 12, 2005 at 12:02 am | Permalink

    I would love to put on my resume that I graduated from Jack Daniel’s High.

  4. Posted July 12, 2005 at 10:56 am | Permalink

    Corporations continue their onslaught, taking us over in every little facet of our lives. Resistance is futile. I wonder if they will have to rewrite the history of Comerica to make it look like a splendid, well-intentioned corporation. What will happen to the kid who innocently comes to school wearing a Wells Fargo t-shirt? “Insubordination! You will celebrate the bank of Comerica, and you will love it, or else.”

    School administrators and school boards can be such whores.

  5. travis john
    Posted July 12, 2005 at 11:10 am | Permalink

    As an alum of YHS, I must insist that it be renamed “Flaming Hot Chee-tos presents: The Ypsilanti High School Chesters.”

  6. Posted July 12, 2005 at 12:47 pm | Permalink

    I wonder if Golden Palace will try for it.

  7. be OH be
    Posted July 12, 2005 at 2:20 pm | Permalink

    oh, you know that they will.

    I also envision prom couples having to pose in front of a huge corporate logo for their pictures.

    Welcome to the Trojan Condoms Latex Love Prom 2005.

  8. c.c.
    Posted July 12, 2005 at 4:59 pm | Permalink

    two of pinckney’s middle schools are called navigator school and explorer school. i wouldn’t be surprised to come across an escalade academy as well.

  9. john galt
    Posted July 12, 2005 at 6:54 pm | Permalink

    Jack Daniels High, home of the the SlackJawed Yokels. Now that would be fun:) And what group is going to protest that mascot..

  10. mark
    Posted July 12, 2005 at 9:40 pm | Permalink

    I can’t wait untill they start mandating that principals, as a part of these new arrangements, have to start dressing like Ronald McDonald and other well-loved American corporate icons.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Connect

BUY LOCAL... or shop at Amazon through this link Banner Initiative Peter Sickman-Garner